
Hi, I’m Irene, a Taiwanese pharmacist working in a Japanese drugstore.
If “MUHI EX” is on your shopping list, or you already have a package photo, the next question is often liquid or cream. Let’s identify the two EX products first, then look at how they differ from the S formulas.
Once EX is appropriate for the skin problem, check Liquid MUHI Alpha EX if you want a sponge applicator and pronounced cooling; check MUHI Alpha EX cream if you prefer using a fingertip to control the area and a light cream texture. Both contain the corticosteroid PVA. The manufacturer positions EX for bites prone to lingering itch and irritation from mites, fleas, caterpillars and similar causes. That positioning does not authorize prolonged self-treatment when symptoms are not improving.
“EX” alone is not the full name: check form and size
Liquid|液体ムヒアルファEX

Sponge-tip bottle|Ethanol, menthol and camphor
The manufacturer highlights direct application without getting medicine on your fingers and the liquid’s pronounced cooling. Look for 液体 and 35mL. It must not be used on wound surfaces, around the eyes or on mucous membranes.
Cream|ムヒアルファEX

Tube|Also contains menthol and camphor
Described as a light, low-stickiness cream that leaves no white residue. Look for クリーム and 15g. A fingertip helps control placement. It additionally contains crotamiton for itch, which does not prove faster or longer relief or suitability for every severe symptom.
Both are Japanese designated Class 2 OTC medicines. The manufacturer’s starting-age guide is 6 months for both. This is guidance, not an assurance that every 6-month-old should be treated without advice. Ask about younger infants, young children or an unexplained rash. Children need adult guidance and supervision.
Both list the same uses: insect bites, itching, eczema, dermatitis, contact dermatitis, hives and heat rash. The manufacturer includes mosquitoes, mites, fleas, caterpillars, centipedes and jellyfish among its scenarios. Some bites or stings need medical care, and unexplained widespread dry itch should not automatically be treated as insect bites.
EX versus S: compare the whole formula and the situation
Both EX products contain prednisolone valerate acetate (PVA; プレドニゾロン吉草酸エステル酢酸エステル). Liquid S2a and Alpha SII instead contain dexamethasone acetate. Plain MUHI S cream contains no corticosteroid.
The manufacturer’s FAQs say the steroid ingredients differ in anti-inflammatory strength and selection should consider the cause and symptoms: S2a/Alpha SII for bites prone to redness and swelling; EX for symptoms prone to lingering or bites from the more irritating creatures described above. You do not need to work through a self-directed S-to-EX ladder. After 5–6 days without improvement, stop and ask for advice.

My EX shopping tip: Use the package photo to match 液体 or クリーム and the complete name. Tell the pharmacist how long the bite has been there, whether swelling is increasing and whether the skin is broken or weeping. Those details are more useful than asking only whether EX is stronger.
PVA, the itch ingredients and the full amounts
Both EX products contain PVA, diphenhydramine hydrochloride, l-menthol, dl-camphor and isopropyl methylphenol. The cream also contains crotamiton.
- Liquid EX / 100mL: PVA 0.15g; diphenhydramine hydrochloride 1.0g; l-menthol 3.5g; dl-camphor 1.0g; isopropyl methylphenol 0.1g. Inactive ingredients: BHT and ethanol.
- EX cream / 100g: PVA 0.15g; diphenhydramine hydrochloride 1.0g; l-menthol 3.5g; dl-camphor 1.0g; crotamiton 5.0g; isopropyl methylphenol 0.1g. Its full inactive list does not name ethanol, but the cream still cools and can cause irritation.
These are formula bases, not amounts for one application. Both EX formulas list 1.0g of diphenhydramine hydrochloride, while S2a/Alpha SII list 2.0g on their respective 100mL/100g bases. EX does not simply contain more of every itch ingredient. Milligrams of different steroids also cannot be converted into a product-level effectiveness multiple.
The manufacturer describes PVA as an antedrug: it acts against inflammation at the affected site and then changes into lower-activity substances. It remains a corticosteroid. This design does not remove the precautions on body area, duration or side effects. Check all inactive ingredients if you have an allergy history.
For the detailed three-way S comparison, see the MUHI S, Liquid S2a and Alpha SII guide. Here, the focus is choosing between the two EX forms.
Both say several times daily; site restrictions differ
Apply an appropriate amount to the affected area several times daily, as labeled. External use only; do not swallow. Keep the area clean and avoid scratching. Do not keep adding thick layers to chase the cooling sensation.
Liquid EX: soak the sponge before applying
- Slowly press the tip against a suitable affected area several times so liquid soaks into the sponge. If flow is difficult, the leaflet suggests firmer skin such as the back of the hand.
- Once the sponge is wet, apply it. This is not a spray; do not press out liquid near the eyes.
- Using the sponge over another cream or ointment on the same spot may damage it. Close the cap tightly and prevent drips.
- Do not cover the treated area with plastic wrap or other poorly breathable material.
EX cream: take an appropriate amount and control placement
Take cream from the tube and apply to a suitable affected area. A fingertip helps control placement, but this is not a cooling-free baby cream or an all-over moisturizer. Keep both products out of the eyes. If medicine gets in an eye, rinse immediately with water or lukewarm water; persistent redness, pain or tearing needs an eye doctor.
Shared prohibitions
- Do not use on chickenpox, athlete’s foot/ringworm or other fungal infections, or pus-producing affected areas.
- Do not use over a large facial area or continuously long term.
- The liquid additionally prohibits use on wound surfaces, around the eyes and on mucous membranes. The cream does not list the exact same site prohibitions; this is not advice to switch to cream on scratched-open skin. Ask a pharmacist if you are unsure about the area.
Ask before using either form
The leaflets list ongoing medical treatment, pregnancy or possible pregnancy, a medicine-allergy history, a large affected area and severe weeping or erosion. Ask a doctor, pharmacist or registered OTC seller first. These consultation items are distinct from the prohibitions above.
“Lingering symptoms” does not mean indefinite treatment
Stop promptly and seek advice with the leaflet if rash, redness, itching or swelling develops, or if the treated area develops fungal infection, acne, suppuration or persistent irritation. The cream also lists contact dermatitis, dryness, irritation, heat and stinging. Worsening or side effects need action before the day limit.
Very severe symptoms or a large affected area need early medical assessment. Breathing difficulty, whole-body malaise or nausea after a bee or similar sting calls for immediate emergency medical help; EX is not emergency treatment. Jellyfish injuries may require species-specific first aid before medicine, so a creature shown on the package does not mean topical treatment alone is sufficient.

If you are wondering why it is still itchy: Note the date you started treatment, roughly how often you used it and how the skin has changed. Bring the package when seeking advice. Switching forms or products does not reset how long the problem has been going on.
Storage: extra care with liquid, flames and leaks
Keep both tightly closed, cool, away from direct sunlight and out of children’s reach. Do not decant. Do not use after expiry, and use promptly after opening even within the printed expiry. Keep the cream away from moisture. The liquid contains ethanol: keep it away from fire and avoid drips onto painted surfaces, glasses, watches, jewelry, plastics, synthetic fabrics or leather, which may be damaged.
Three things to remember with a package photo
- Match the full name: Liquid EX is the 35mL sponge-tip bottle; EX cream is the 15g tube. Both contain PVA.
- Check the situation: once the product suits the condition and body area, compare direct application, cooling and cream texture. More ingredients do not automatically mean a better choice.
- Keep the stopping rule: 5–6 days without improvement means stop and seek advice. Worsening or a systemic reaction requires earlier action.
Frequently asked questions
Do both MUHI Alpha EX forms contain a steroid?
Yes. Liquid MUHI Alpha EX and MUHI Alpha EX cream contain prednisolone valerate acetate, or PVA. This differs from dexamethasone acetate in Liquid S2a and Alpha SII.
Which form can I apply without medicine on my fingers?
Check the 35mL Liquid EX sponge-tip bottle, provided the area is suitable. It must not be used on wound surfaces, around eyes or on mucous membranes. Wet the sponge before applying; it is not a spray.
Does crotamiton make the cream’s itch relief last longer?
That is not established by the extra ingredient. The cream does contain crotamiton, but current official sources do not promise a longer effect than the liquid on that basis. Consider the skin condition, body area and application preference.
What is the starting-age guide for EX?
Both have a manufacturer starting-age guide of 6 months. This does not establish suitability for every infant without advice. Ask about younger infants, young children or an unexplained skin problem.
Can I continue to four weeks if it has not helped after 5–6 days?
No. Both require stopping and consultation after 5–6 days without improvement. The 2-week facial and 4-week other-site figures are guidance against prolonged continuous use, not a replacement for that earlier stopping point.
Does a bite illustration mean EX is all I need after a sting?
No. Very severe or widespread symptoms need early medical care. Breathing difficulty, whole-body malaise or nausea after a sting needs immediate emergency help. EX does not replace emergency care or any specific first aid required.
Official sources and product images
Checked 8 October 2026 against current Japanese product pages, Japanese leaflets/carton labeling and manufacturer FAQs. Versions sold in other countries may differ.
- Liquid MUHI Alpha EX: current product, formula and original photograph
- Liquid MUHI Alpha EX: Japanese leaflet
- MUHI Alpha EX cream: current product, formula and original photograph
- MUHI Alpha EX cream: Japanese leaflet
- Official FAQ: Alpha SII versus EX and selection scenarios
- Official FAQ: Liquid S2a versus Liquid EX and selection scenarios
- Liquid S2a: formula used for comparison
- Alpha SII: formula used for comparison
Original product images: Ikeda Mohando, reproduced for identification and comparison with the full original packaging and marks retained; not to scale. Copyright and trademarks remain with their respective owners. This guide does not replace individual medical advice or the full label supplied with your product.


