Keana Nadeshiko Rice Pack 170 g is a rinse-off mask. After cleansing, lightly remove excess water, spread a generous amount away from the eye area, leave for about five minutes and rinse thoroughly. Look for the capped spout and the Japanese name お米のパック; the matching-looking rice sheet masks are a different product.

I’m Irene, a Taiwanese pharmacist working in Japan. When several rice skincare products share the same little face on the front, a shopping screenshot can only get you so far. Let’s check the format first, then work out where this wash-off mask fits into your routine.
Which pouch is the 170 g Rice Pack?

- Japanese shelf name: 毛穴撫子 お米のパック.
- English identification: Keana Rice Pack; the brand also uses NADESHIKO Rice Pack.
- Size: 170 g.
- Barcode: JAN 4992440036656.
This pouch has a screw cap and dispenses a white mask. The rice sheet masks carry the name お米のマスク instead. For the wash-off version, match the wording お米のパック and the 170 g size, rather than relying on the pale-yellow colour or turquoise flower border alone.
Is a wash-off mask right for your routine?
Consider this format if you want a short moisturizing step after cleansing and have access to a sink. It is less convenient when you want skincare you can leave on, or a sleeping mask to apply just before bed.
The product focuses on moisture, smoother-looking skin texture and washing away dullness associated with old surface skin cells and dirt. Its brighter-looking finish is a cosmetic skincare effect. It should not be expected to fade pigmentation, permanently shrink pores or pull out blackheads.
How to use it, step by step
- Cleanse first. Lightly remove excess water afterwards.
- Spread generously, avoiding the eye area. The instructions do not specify a fixed weight per application. Cover the intended area evenly rather than rationing it into an unusually thin layer.
- Leave for about five minutes. A timer is useful if you tend to get distracted while a mask is on.
- Rinse thoroughly. Wash away all residue rather than simply wiping off the visible white layer, then continue your usual skincare.
How often should you use it?
The maker allows daily use and also suggests it as a special-care step two or three times a week. Adjust the frequency to your skin and preferences. Daily use is an option, rather than a target you need to reach.
A pouch is estimated to provide about ten applications, with individual variation. That is a rough guide to how long it may last, not an instruction to measure exactly 17 g each time. For a first try, choose an unhurried evening when rinsing it off is easy. If your skin is already uncomfortable, keep the routine simple; stop if the product causes irritation or other unwanted changes.
What is in the rice formula?
The rice-derived skincare blend includes fermented rice liquid, rice bran oil, rice bran extract and rice-derived ceramide ingredients. The full formula also contains ingredients such as glycerin and shea butter. Think of it as a moisturizing cosmetic formula, rather than assuming a food-inspired ingredient makes it suitable for everyone.
The brand labels it fragrance-free, colourant-free and alcohol-free. Those details may help narrow your choice, but do not guarantee that your skin will tolerate it. If you already know an ingredient causes problems for you, compare the maker’s complete list with the label on the pouch you are buying.
A useful price check before buying
At the time of checking, the Japanese official price was ¥1,375 including tax for 170 g. Use it as a comparison point; individual shops may have different prices, promotions, stock and tax-free conditions. When ordering online, check the selected variant as carefully as the main product photograph, especially if a listing includes both sheet and wash-off masks.
Common questions
Can I leave it on overnight?
No. It is designed to be rinsed off after about five minutes. Use it while you still have time to wash it away properly.
Should I massage the little white particles into my skin?
The maker’s directions call for spreading, waiting and rinsing, without a scrub-massage step. Gentle application is enough; do not use it as an abrasive exfoliator.
Can it replace my cleanser?
The instructions place it after cleansing. Cleanse first, then use the mask; it is not a makeup remover.
Sources
- Ishizawa Laboratories: product identification, directions, price and full ingredients
- Keana Nadeshiko: formula features and moisturizing claims
- Ishizawa Laboratories press release: rice-series product photograph
Checked 11 October 2026. This guide covers the Japanese 170 g wash-off version. Follow the latest instructions on the product you purchase.


