The short answer: Japan’s Curél Intensive Moisture Care facial cream comes in two jar sizes. The current 40g and 70g jars are different sizes of the same product, with the same official sales name and listed ingredients. Consider 40g if you are trying it for the first time; compare 70g if you already know it suits you. In Japan it is a quasi-drug for moisturising and helping prevent rough skin, rather than an eczema treatment.
I’m Irene, a Taiwanese pharmacist working in Japan. At the Curél shelf, two practical questions come before the ingredient names: “Is this for my face?” and “Do I want 40g or 70g?” Match the product first, then choose a size that fits your routine.
Find “Facial Cream” on the jar
The full Japanese name is キュレル 潤浸保湿 フェイスクリーム. The jar also says Moisture Facial Cream. Curél is known as 珂潤 in Chinese-language markets, where translated product names vary. “Intensive Moisture Care” identifies the range; it is not enough on its own to identify every product within it.
Curél sells body products, facial emulsions and other creams in similar-looking packaging. Look for フェイスクリーム and the amount, rather than only a white jar or turquoise stripe. This guide concerns the Japanese product; an overseas jar with a similar name should be checked against its own label.
40g or 70g: choose by use, not strength
40g: a smaller first purchase
Barcode: 4901301236210. Consider this if you are unsure about the feel or want to carry a smaller amount. Smaller does not mean a lighter texture or fewer ingredients.
70g: compare value once it suits you
Barcode: 4901301450555. This larger size launched in Japan on 12 April 2025. It contains 30g more; the decision is about quantity and price, not a higher concentration.
Both Japanese listings use the official sales name CurélクリームEc and show the same ingredient list; the 70g jar simply contains more cream.
To compare shop offers, divide the actual price you would pay by the grams in the jar. Prices and promotions vary, and a lower price per gram is less useful if you have not established that you like the product. There is no reliable universal number of days per jar: amount and frequency of application vary.
What do the moisturising ingredients and “medicated” label mean?
Kao describes a moisturising ingredient that supports ceramide’s moisture-retaining role, plus eucalyptus extract among the moisturising ingredients. Its moisturising description refers to the stratum corneum, the outermost skin layer. “Deep moisture” should not be read as penetration into the dermis or a permanent change to your skin type.
Allantoin is the listed active ingredient, associated with the product’s Japanese claim of helping prevent rough skin. The Japanese category 医薬部外品 means quasi-drug. The word “medicated” on skincare does not make this jar an interchangeable substitute for treatment of eczema, infection or another skin condition. Ask your clinician or pharmacist how moisturiser fits around any prescribed treatment.
What should you expect from the texture?
Kao describes a richly moisturising yet light feel; its 70g launch information also suggests use before morning makeup. These are manufacturer descriptions, not a promise that it will feel identical on every skin type or sit perfectly under every sunscreen and foundation. Humid weather and your other products may change how you perceive a routine.
The Japanese label says mildly acidic, fragrance-free, colourant-free and made without added ethanol. These features can help you filter for preferences, but they do not guarantee that irritation or allergy is impossible. The 40g page explicitly gives that limitation alongside its allergy and patch-testing statements, including testing with people with dry, sensitive skin.
My skincare tip: Keep the rest of your routine simple when trying a new cream, so it is easier to notice how your skin feels. A sensitive-skin label is not a reason to push through new stinging, redness or itching. You do not have to finish a jar that disagrees with you.
How to apply it
- Check the product. Make sure it is this facial cream rather than a body lotion or another Curél item.
- Use after facial lotion or emulsion. In Japanese skincare, “lotion” often means a watery moisturising toner. Kao’s wording is “or”; it does not require buying both products simply to use the cream.
- Take an appropriate amount. Kao’s guide is about 2cm across, roughly a scoop with the first joint of a finger. Gently spread over the face and areas that feel dry or short of moisture.
- Watch your skin. Avoid the eyes and do not apply to wounds, swelling, eczema or other abnormal areas. Spread gently rather than rubbing hard or repeatedly adding thick layers in pursuit of a stronger effect.
If you use a prescribed topical medicine, follow your individual instructions for order of application. This cream does not carry an SPF/PA claim to replace sunscreen; arrange your separate sun-protection step when using it in the morning.
When to stop
Stop and consult a dermatologist if you develop redness, swelling, itching, irritation, lighter patches or darkening during use, or a similar reaction after sun exposure. Continuing may make symptoms worse. If cream enters your eyes, rinse thoroughly with water immediately and consult an eye doctor if discomfort remains. Store it where children and people needing supervision cannot accidentally swallow it.
Common questions
Is 70g an extra-strength version?
The official sales name and ingredient list match the 40g product. The larger jar gives you more cream; do not infer an increased active-ingredient concentration from its size.
Can I simply ask for “the white Curél jar”?
Showing the complete name, キュレル 潤浸保湿 フェイスクリーム, together with 40g or 70g is clearer. A photograph helps locate it, but check the purpose, name and amount on the item you buy.
Can I use it to stop an eczema flare itching?
This is a daily facial moisturiser with a rough-skin-prevention claim. Kao says not to apply it to eczema or other abnormal areas. Get advice about active redness, swelling or itching rather than replacing treatment because the jar is described as medicated.
Explore more Japanese drugstore guides
Manufacturer sources
Checked 11 October 2026 against Kao’s Japanese information. Follow the label on the product you actually buy.
